SEO Instrumenti

Your choice

Cookie policy

The session cookie is required for the site to work securely. Analytics and advertising purposes are optional. When AdSense is configured, the single Google Privacy & messaging interface manages the applicable choices.

Strictly necessary storage

The si_session cookie supports CSRF protection, sign-in, service notices and secure form processing. It is HttpOnly, SameSite=Lax and Secure over HTTPS. Some forms and account features cannot work reliably without it.

Theme, favourites and recently used tools are kept in localStorage on your device. Language is determined by the URL and, for an account, its saved preference. These values are not used for advertising or cross-site tracking.

Optional analytics

When Google Analytics is configured, its script is not requested before valid analytics-storage consent. Without configured AdSense, the local banner records the choice. With AdSense configured, only the analytics-purpose signal from Google Privacy & messaging is used and no competing local banner appears. If the CMP signal is missing, blocked or invalid, analytics remains disabled.

The analytics provider may store its own identifiers and process data under its terms. This category is therefore disabled by default.

Advertising and Google Privacy & messaging

If the operator enables Google AdSense, the Auto ads tag loads only on eligible public pages. Google Privacy & messaging displays the applicable message and passes TCF and Consent Mode signals. A Google-certified CMP is used in the European Economic Area, the United Kingdom and Switzerland.

Google and other advertising providers may use cookies or other local storage for ad delivery, frequency control, measurement, security and, only where permitted, personalisation based on prior visits to this or other websites. Google’s message lists the current providers, purposes and retention. You can change the choice through “Privacy and cookie settings” or at adssettings.google.com. Refusal does not block the tools.

Changing your choice

Open “Privacy and cookie settings” in the footer. With AdSense configured, the single control reopens Google Privacy & messaging, where applicable advertising and analytics purposes are managed separately. Without AdSense, the local interface manages analytics only.

Ad serving is handled by AdSense and the applicable certified Google CMP signals. This site does not infer consent from a missing signal. Analytics remains disabled without explicit analytics consent; confirmed unfilled advertising placements are collapsed. Loading the advertising tag itself makes a request to Google.

We store only the general preference, its version and change time so the banner does not appear on every visit. We do not use pre-ticked fields or hide the reject action.

Current inventory

si_session — first-party, strictly necessary, until the browser session ends or the configured PHP session expiry.

seo-instrumenti:analytics-consent:v1 — first-party analytics choice or synchronised analytics status in localStorage, up to 12 months, with no user identifier.

seo-instrumenti:theme:v1 — light or dark theme preference in localStorage, until you change it or clear site data.

seo-instrumenti:favourites:v1 — favourite tool choices in localStorage, until you remove them or clear site data.

seo-instrumenti:recent:v1 — up to eight recently used tools in localStorage, until you clear the list or site data.

Google Analytics — optional analytics, only after acceptance and only when configured. Exact cookie names and periods depend on the provider’s current configuration.

Google AdSense and Privacy & messaging — only when advertising is enabled. Possible advertising, TCF and Consent Mode records, providers, purposes and retention are shown in Google’s interface and depend on the visitor’s choice and current configuration.